On March 21–22, the 5th International Private Label Show has been held in the Moscow IEC Crocus Expo. More than 160 manufacturers of food products and consumer goods from 15 countries of the world took part in the event. As the only large-scale exhibition of goods of private labels in Russia and CIS countries, this representative forum gives excellent opportunities to Russian and foreign retailers to get acquainted with a wide range of novelties, including pharmaceutical production.
This year, one of the most interesting and significant exposures in the sector of bioactive dietary supplements was the showroom of Vneshtorg Farma company that demonstrated more than 100 varieties (SKU) of products. These include a wide range of multivitamin and mineral and plant-based complexes, various single-element supplements for health care and better quality of life. These products are available in various forms: tablets, capsules, sachet powders, syrups, solutions. Visitors especially focused on the new series of products, developed mainly for children and adolescents from 3 to 18 y.o. These products combine vitamins and minerals with berry extracts. The product dosage forms include original bear-shaped and delicious chewable pills, and chewable marmalade. The products presented by the company attracted considerable interest of potential partners reflected in a number of business contacts and negotiations.