Traditionally, Vitanium products were released only in cardboard boxes with blisters designed for short preventative courses. However, our demand analysis has proved a steady, growing interest in sizable package formats, which are thought to be more cost-efficient and more suitable for long-term, continuous administration.
As a result, our products are now available in two types of packaging for buyers to choose the best option, depending on what they need. The transition to more capacious jar-based packaging for tablets and capsules is proven to give an extra boost to product appeal for the e-commerce segment, thus increasing the average cart value and ensuring product integrity in transportation and handling.
The new format, i.e., jars, applies to the following 12 branded products:
- Vitanium® Alpha-Lipoic Acid,
- Vitanium® Alpha-Lipoic Acid Forte,
- Vitanium® Ascorbic Acid + Rutin,
- Vitanium® Vitamin C 500,
- Vitanium® Glycine Forte,
- Vitanium® Potassium & Magnesium,
- Vitanium® Potassium & Magnesium Forte,
- Vitanium® Coenzyme,
- Vitanium® L-Carnitine,
- Vitanium® Zinc Forte,
- Vitanium® Echinacea, and
- Vitanium® Succinic Acid Forte.
Broadening the packaging options is a systematic step taken by VTF in order to strengthen the market footprint for its Vitanium brand. We continue to refine our product range to offer our partners and end consumers the most user-friendly and in-demand health support solutions.
