Global Redesign of KidZ: WTF Updates the Brand's Visual Concept

WTF Company has announced the launch of a packaging redesign project for products under the KidZ brand. The first two products in the updated packaging—KidZ Multicomplex and KidZ Smart Iron—are already available for purchase.The brand's mascot, shaped like the letter Z, has become three-dimensional and more creative. The new visual concept aims to increase packaging visibility in pharmacy retail, capture the end consumer's attention, and stimulate impulse demand. The element of playful communication with children directly boosts product turnover on the shelf.At the same time, the changes are strictly visual. The composition, active ingredient dosages, innovative release forms (jelly and syrup in portioned stick packs), and rigorous quality standards remain unchanged.