The PharmExpedition project is a series of business visits to major and medium-sized cities in Russia, involving representatives from pharmaceutical companies, pharmacy chains, and the professional medical community.
As part of the event, VTF specialists presented products from the company's key brands: VITime®, KidZ, VITABEAUTY®, MixMe, and Gematosha. The meetings covered topics such as product promotion, positioning, and effective collaboration with local pharmacists.
Participation in PharmExpedition was an important step in strengthening regional partnerships and expanding the presence of VTF products in local markets. This format provides an opportunity to solicit direct feedback on products and build trusted relationships with the pharmacy community across the country.
