Specifically for the festival, we organized a raffle for a healthy vitamin set for the whole family, which consisted of VITime®, KidZ and MixMe products. This offering was intended to support immunity, energy, calmness, skin and bone health.
Visitors learned about VTF products, asked questions and participated in activities promoting a healthy lifestyle. The winner of the raffle was announced on stage on the final day.
The open citywide festival format has once again proven its effectiveness as a platform for maintaining dialogue with end users and strengthening the company’s brands.
