The campaign was timed to mark International Doctor's Day, celebrated on October 6.
The sets were sent to medical and preventive care institutions and contained products from the company's brand portfolio — aimed at supporting the specialists who work daily for the benefit of children's health.
During the in-person events in September and October, company specialists also actively presented products at their booths: attendees had an opportunity to explore the product lines, receive samples, and ask questions. VITime® Gummy, VITime® KidZoo, as well as KidZ syrups and jellies were showcased at all events.
Such initiatives not only help convey information to the professional medical community but also build lasting trust in the company's products among physicians.